Emma Parkinson, CEO and founder of International Energy Products, is a trailblazer in the traditionally male-dominated steel industry. As the majority shareholder, Emma leads a company specializing in the supply of specialist alloys across various sectors, including energy, renewables, defense, marine, and automotive. International Energy Products is renowned for its nickel alloys, stainless, and low alloy products. Emma also holds major stakes in other consortium businesses offering precision machining, non-destructive testing, and additive manufacturing.

Challenges and Overcoming Barriers

Navigating a traditionally male-dominated steel industry comes with its own set of challenges. Emma Parkinson attributes her success to resilience and a steadfast commitment to her goals. She advises other women in the industry to persevere and push through outdated norms, emphasizing the importance of personal determination and striving for change.

Recognition and Impact

Emma’s accomplishments have been recognized with accolades such as the 2021 NatWest Everywoman Awards and a spot in the 2024 Telegraph & NatWest 100 Female Entrepreneurs to Watch. These awards have elevated her profile globally and highlighted the potential for women to excel in the steel industry. Emma views these recognitions as opportunities to inspire and encourage other women and young entrepreneurs to consider careers in heavy industries.

Advice for Aspiring Female Entrepreneurs

For women aspiring to enter heavy industries like steel manufacturing, Emma offers straightforward advice: be fearless and dive in. She emphasizes the importance of not being intimidated by the challenging environment and being prepared to learn and adapt.

Key Strategies for Success

International Energy Products has achieved remarkable success since its establishment in 2017, partly due to its focus on exceptional customer service. Emma highlights that superior customer service, coupled with a solution-oriented approach, has set the company apart from competitors. The company’s commitment to understanding and meeting customer needs has been a cornerstone of its rapid growth.

Recruitment and Talent Acquisition

Emma’s background as a recruiter has given her a unique advantage in identifying and attracting top talent. International Energy Products adopts a fresh and innovative approach to recruitment, focusing on what appeals to the younger generation and creating a desirable workplace environment. Emma advises other manufacturers to think outside the box and align their offerings with the expectations of today’s workforce.

Contribution to the UK Economy

International Energy Products plays a crucial role in the UK steel sector by maintaining a physical presence and supporting local skills and knowledge. Emma’s involvement with Master Cutler, a Sheffield-based organization promoting the steel industry, reflects her commitment to advocating for and growing the sector.

Navigating Challenges

In response to rising energy prices and geopolitical instability, International Energy Products relies on strategic planning and problem-solving. Emma emphasizes the importance of having contingency plans and maintaining a proactive approach to navigating economic uncertainties.

Sustainability Efforts

Sustainability is a key focus for International Energy Products. The company has implemented carbon-neutral efficiencies and offers customers a choice between standard and carbon-neutral quotations. The carbon-neutral option includes full traceability and accountability for emissions, reflecting the company’s commitment to environmental responsibility.

Future Goals and Expansion

Looking ahead, International Energy Products aims to significantly increase production and expand into new markets. The company is also introducing new product lines to enhance its market share and support continued growth.