In an exclusive interview with The CEO Viewpoint, the founder of Chuckling Goat shares the inspiring journey behind the brand’s creation and its mission to heal from the inside out-naturally.

Can you share the story behind Chuckling Goat’s inception and what inspired its creation?

Chuckling Goat began not as a business idea, but as a personal mission rooted in love and necessity. When my young son Benji struggled with chronic bronchitis and severe eczema, conventional medicine offered little relief. Desperate for a solution, we began milking goats on our Welsh farm and making traditional goat’s milk kefir in our stone barn. To our amazement, Benji’s lungs and skin improved dramatically. Soon after, my husband Rich contracted a life-threatening MRSA infection. Once again, kefir-combined with essential oils-helped save him. Seeing the incredible impact of these natural remedies on my family’s health inspired me to share them with others. What started in our farmhouse kitchen has grown into Chuckling Goat-a brand dedicated to natural, effective gut and skin health. We believe no one should feel helpless in the face of chronic illness. Our journey is a testament to the healing power of nature, love, and persistence.

How did your personal experiences influence the development of Chuckling Goat’s products and mission?

Chuckling Goat is a direct reflection of my personal journey and the challenges my family faced. When conventional medicine failed to help my son’s eczema and bronchitis and later, my husband’s life-threatening MRSA infection. I turned to natural remedies out of desperation and determination. Drawing on my background in journalism, I dived deep into research, eventually discovering the healing potential of traditional goat’s milk kefir and essential oils. These remedies saved my family, and that experience transformed my life from a radio talk show host to a full-time kefir maker on a Welsh farm. Every product we create is born from that experience and built with intention, care, and the real hope of helping others find healing. Our mission isn’t just professional it’s deeply personal. We aim to support people who feel forgotten or hopeless in their health journeys, just as I once did. Chuckling Goat is more than a business; it’s a labour of love and purpose.

What distinguishes Chuckling Goat’s kefir from other probiotic products on the market?

What sets Chuckling Goat’s kefir apart is its uncompromising purity and traditional craftsmanship. Unlike mass-produced probiotic drinks, our kefir is hand-made in small batches on our family farm in West Wales using time honoured methods. We use real kefir grains not powdered or lab-grown cultures and raw, unpasteurised goat’s milk from our own herd. There are no sugars, sweeteners, or artificial additives just pure, living kefir as nature intended. Most commercial kefirs are pasteurised after fermentation, which destroys the beneficial bacteria. Ours is raw and alive, preserving its full probiotic potency. This is authentic, old-world kefir, trusted for generations to support gut health and boost immunity. At Chuckling Goat, we don’t just follow a trend we honour a tradition. Our kefir is a powerful, therapeutic product made with love, care, and absolute integrity. It’s not just a health drink; it’s natural medicine for your microbiome crafted with intention and designed to truly make a difference.