Crafting Originality: Building a Global Brand with Purpose and Vision
In a world where originality often collides with commercial trends, Olivia Collins, Australian artist and designer, has carved out a space defined by authenticity, elegance, and vision. From managing an Indigenous art gallery to building a global collector base, Olivia’s journey has been shaped by resilience, curiosity, and a relentless pursuit of creativity with purpose. Her works-ethereal resin-based abstracts and minimalist atmospheric landscapes-are now sourced by collectors across Australia, the US, UK, and Asia, cementing her reputation as a truly global artist.
What prompted that leap, and how did your previous roles influence your approach today?
The leap into entrepreneurship was prompted by a combination of curiosity, resilience, and the desire to create something that was uniquely my own. My earlier career path was far from linear, and each step contributed valuable lessons that I carry into my work today. Starting from volunteer roles and later managing an Indigenous Art Gallery, I learned the importance of cultural awareness, storytelling, and community connection. Those experiences showed me how creativity and business can align to create impact.
Transitioning into corporate marketing roles within the stockbroking and funds management sectors in my 20s offered me a completely different lens. There, I gained first-hand knowledge of client relations, market behaviour, and the discipline required to deliver results in high-pressure environments. From these diverse roles, I honed essential skills such as proactivity, emotional intelligence, and adaptability.
Today, those skills remain central to my approach as an entrepreneur. Creativity alone is never enough, it must be paired with execution, communication, and strategic thinking. My ability to read people, understand evolving consumer behaviour, and translate vision into action has enabled me to build a brand that remains authentic yet relevant in an ever-changing landscape.
What were the key milestones or strategic decisions that accelerated your growth in the international markets?
Several milestones and strategic decisions have been pivotal in accelerating my brand’s growth in international markets. Early on, I recognised that the domestic market was becoming saturated, which pushed me to refine my artistic approach and create a style that was distinctively my own. Instead of relying on the standard “pour and let be” resin process, I developed a technique that gave me complete control of the medium. This experimentation resulted in minimalist atmospheric landscapes and vibrant botanical abstracts—works that critics have compared to the transcendental depth of Mark Rothko and the joyful colour palettes of Australian artist Ken Done. These unique qualities became the foundation of my signature style.
As my work began to be collected in the US, UK, and Asia, I understood the importance of consistency and authenticity in building a sustainable international presence. I made a conscious decision to ensure my art reflected both the Australian spirit and a universal aesthetic that could resonate globally. This balance of local authenticity and international appeal has been recognised through media coverage and growing collector demand. Today, with more collectors abroad than at home, I feel my brand has truly established a global presence.
Can you outline the range of services you offer-from interior styling to custom commissions?
My services span across custom commissions, interior styling collaborations, and tailored artworks for both residential and commercial spaces. As a low-volume artist working within a niche market, most of my projects are commission-based, ranging from private collectors to corporate clients and curated spaces. Many of my clients discover my work online through my website or Instagram, which reflects a decision I made years ago to prioritise digital representation. I anticipated that global e-platforms would become central to the art market, and this approach has allowed my work to reach international collectors.
That said, I also value in-person experiences, which is why I participate in trade fairs. These events allow clients to connect with my pieces directly, as resin artworks often reveal their depth and luminosity better in person than in photos. Trade fairs also serve as valuable opportunities to gather feedback and explore new directions for upcoming series.
When working on commissions, I collaborate closely with clients from concept to completion, discussing colour palettes, scale, and placement, either remotely or face-to-face. My goal is always to balance my creative vision with the client’s preferences, ensuring the final piece feels both personal and meaningful.
What digital experience do you aim to create on your e commerce site-from browsing originals to commissions?
The digital experience on my e-commerce site is designed to be both informative and inspiring, giving potential clients an authentic sense of my artistic style and the journey of my work over time. I want visitors to feel as though they are stepping into a curated gallery space, where they can explore the depth of my original resin artworks and understand that each piece is truly one of a kind. I have always been a strong advocate for the value of originals over prints, so it is important that my site communicates the uniqueness and individuality of every artwork.
Beyond showcasing originals, the site also outlines the process for custom commissions. Many clients want a piece that reflects their personal vision, and my website explains how I collaborate from the initial consultation through to colour selection, scale, and placement. For those seeking a more holistic approach, I also highlight my interior styling services, where artwork and environment are considered together. Detailed information on consultations, mood boards, and furniture sourcing is included, as I believe an artwork should enhance an interior just as much as the interior enhances the artwork. My aim is to make the online experience seamless, personal, and creatively engaging.
As of 2025, how do you envision expanding your brand-new collections, geographic markets, collaborations?
As of 2025, I see the expansion of my brand unfolding across several key dimensions—new collections, emerging markets, and strategic collaborations. Creatively, I am committed to developing fresh collections that continue to push the boundaries of resin as a medium, exploring new materials and techniques while staying true to the minimalist and atmospheric aesthetic that defines my work. These collections will be designed to resonate not only with my existing audience but also with new collectors seeking original, contemporary art that speaks to both place and emotion.
Geographically, my next focus is on strengthening my presence in Asia and the Middle East, with a particular emphasis on China and Saudi Arabia. Participating in trade fairs in these regions will allow me to connect directly with collectors, galleries, and cultural institutions, while also building long-term relationships with stakeholders who value originality and craftsmanship. Establishing these networks is essential to achieving the economies of scale I envision over the next decade.
In addition, I am open to collaborations with interior designers, brands, and cross-disciplinary artists who share a commitment to innovation and authenticity. Through these avenues, I aim to position my brand globally while remaining grounded in the spirit of Australian artistry.
What has been the single biggest lesson from growing your brand to this point?
The single biggest lesson I have learned in growing my brand is the importance of carving out a clear niche and remaining true to it, even when the temptation exists to follow broader trends. From the very beginning, I made a conscious decision to focus on high-end collectors and clients who not only value originality but also deeply respect craftsmanship and the individuality of handmade work. This was not an overnight process, it has taken patience, consistency, and a willingness to refine both my technique and my positioning in the market over time.
What I have discovered is that when you design with authenticity, intention, and clarity, your work naturally resonates with the right audience. Rather than trying to appeal to everyone, I have learned to embrace the power of speaking to a specific group of collectors who appreciate the uniqueness of each piece and the philosophy behind it. This focus has not only helped my brand grow steadily but has also allowed me to build meaningful, long-term relationships with clients who return again and again. Ultimately, the lesson is simple but profound: when your vision is aligned with purpose, the right opportunities and audience will follow.
Share us the Olivia and team story to our audience.
Olivia Collins is an Australian artist and designer renowned for her atmospheric paintings and minimalist aesthetic. With a background in corporate marketing and art gallery management, Olivia has gained global success since the inception of her brand. In the past decade, Olivia’s original paintings have been sourced for public and private collections across Australia, USA, UK, and Asia, her designs feature in notable publications and her popular prints sell across multiple online retailers locally and abroad. Gracing the halls of exclusive high-profile spaces like the opulent Crown Sydney, Olivia’s work is deeply influenced by the raw beauty of the natural landscape.
“Where authenticity meets artistry to inspire collectors worldwide.”
“Transforming spaces with bespoke creations that embody elegance and intention.”
Company Name : Olivia Collins
Website: https://oliviacollins.com.au/
Management Team
Olivia Collins | Artist & Designer
